All posts by Mike Gunderson

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How Domino’s Pizza Changed the Way Consumers Order Food

Domino's Pizza allows customers to place hands-free orders via voice technology, revolutionizing the food-delivery industry. While Domino's is a well-known pizza brand, it's hardly the most exciting dining option out there.

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Why Consumers Are Using Voice Technology

Voice technology is becoming more popular because it fits seamlessly into our busy lives, and marketers can take advantage to appeal to customers no matter where they are. More consumers are using voice technology every year.

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How and Why Young People and Adults Are Using Voice Technology

Voice search is growing in popularity and creating new opportunities for marketers to reach consumers through this technology

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How to Use Voice Marketing Like Disney

Leading global brands like Estee Lauder, Vogue, and Disney are using voice technology in their marketing, and smart marketers are learning from their success.

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You Can Now Integrate Voice Technology and Direct Mail

It’s now possible to combine your direct mail campaign with voice-activated devices like smart speakers. Direct mail and technology are perfect complements to each other, particularly when using state-of-the-art devices to respond to the offers that arrive in your mailbox.

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Why Failing to Adopt Voice Technology Could Leave Your Business in the Dust

Voice technology is everywhere. If you aren't making it a part of your business plan, you could find yourself left behind. If you aren't using voice technology to its full capacity, you're missing out on a significant slice of the market.

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Everywhere You Go: Why Voice Marketing Is Here to Stay

The popularity of smart speakers and voice tech has created a growing need for strategic voice marketing Cash may be king, as the old saying goes, but convenience is plotting to take over the throne. The proliferation of digital devices and almost immediate access to information has created an increased...

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How Voice Activated Call to Action™ Technology Is Revolutionizing Marketing

Voice Activated Call to Action technology allows consumers to access offers at any time, no matter where they are or what they're doing. Marketers are always looking for advantages and ways to reach consumers in new and efficient ways. The internet, for example, provides unparalleled access to customers around the...

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Loud and Clear: Optimize Marketing Tactics for Voice Search

Empower the digital assistants of technology to help broadcast your message through voice search Technology has evolved at an astounding pace over the past three decades; the jump from a tenuous and time-consuming dial-up connection on a desktop computer to 5G, hands-free, voice-activated access to all of the information of...