With more people using voice-activated devices to conduct online searches, marketing is changing to keep up. In the coming years, advertisers will have to accommodate those who prefer using voice search by adapting to some new trends in the industry and taking advantage of emerging technologies.
Voice-controlled technology is present in our smartphones, and now smart speakers are gaining a larger portion of the market share, as well. These devices make it easy for consumers to search for information without their phones and also create an exciting future for marketers.