Smart speaker owners want to hear from their favorite brands, but you'll have to get creative to reach them. The smart speaker industry is growing exponentially. TechCrunch reports that 146.9 million devices were sold globally in 2019, which is up 70% from the previous year.
The popularity of smart speakers and voice tech has created a growing need for strategic voice marketing Cash may be king, as the old saying goes, but convenience is plotting to take over the throne. The proliferation of digital devices and almost immediate access to information has created an increased appreciation for ease and efficiency.
Voice Activated Call to Action technology allows consumers to access offers at any time, no matter where they are or what they're doing. Marketers are always looking for advantages and ways to reach consumers in new and efficient ways. The internet, for example, provides unparalleled access to customers around the globe.
Consumers want information, goods, and services on-demand, and by making your offerings accessible via voice technology, you put your brand ahead of the competition.
Smart speakers appear in more American households and offices every day, creating an exciting new channel for marketers to reach consumers.
Voice-response technology has been around in one form or another for decades, but recent advances have made it a vital part of any multi-channel marketing plan.
Building these best practices into your voice marketing strategy will give you a much greater chance to see positive results