The popularity of smart speakers and voice tech has created a growing need for strategic voice marketing Cash may be king, as the old saying goes, but convenience is plotting to take over the throne. The proliferation of digital devices and almost immediate access to information has created an increased appreciation for ease and efficiency.
Voice Activated Call to Action technology allows consumers to access offers at any time, no matter where they are or what they're doing. Marketers are always looking for advantages and ways to reach consumers in new and efficient ways. The internet, for example, provides unparalleled access to customers around the globe.
Voice-response technology has been around in one form or another for decades, but recent advances have made it a vital part of any multi-channel marketing plan.