Smart speaker owners want to hear from their favorite brands, but you'll have to get creative to reach them. The smart speaker industry is growing exponentially. TechCrunch reports that 146.9 million devices were sold globally in 2019, which is up 70% from the previous year.
Voice search is growing in popularity and creating new opportunities for marketers to reach consumers through this technology
It’s now possible to combine your direct mail campaign with voice-activated devices like smart speakers. Direct mail and technology are perfect complements to each other, particularly when using state-of-the-art devices to respond to the offers that arrive in your mailbox.
The popularity of smart speakers and voice tech has created a growing need for strategic voice marketing Cash may be king, as the old saying goes, but convenience is plotting to take over the throne. The proliferation of digital devices and almost immediate access to information has created an increased appreciation for ease and efficiency.
Voice Activated Call to Action technology allows consumers to access offers at any time, no matter where they are or what they're doing. Marketers are always looking for advantages and ways to reach consumers in new and efficient ways. The internet, for example, provides unparalleled access to customers around the globe.
Consumers want information, goods, and services on-demand, and by making your offerings accessible via voice technology, you put your brand ahead of the competition.